Because It’s Time To Seek Performance Delivery Advice From Experts

3 Months Free if we don't improve your business

Black Raccoon Consulting have been delivering sales & marketing support and training to commercial fitness businesses for over a decade.

Now it's time to bring that expertise to the leisure trusts sector and enable them to maximise their sale delivery performance

This is your opportunity to:

  • Improve Sales

  • Improve member journeys

  • Improve your follow-up and member contact

  • Improve your mystery shop scores

  • Deliver greater results

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Your success is your own Journey

Black Raccoon Consulting with help you deliver your own success pathway

Bringing over 25 years of private leisure marketing experience to your organisation to change mindset and performance.

Providing you the tools and understanding to manage the performance of your
teams success, set challenging targets and celebrate delivery.

Working with some of the brightest and best we have created sales training to improve skills, Motivate the team and deliver results.

Social media done well, whether organically or through paid ads can deliver unbelievable results. Let us support this process in your business.

Sales performance is one thing but not everything!

Not just sales experts but it's a great place to start

Black Raccoon Consulting is an end-to-end Fitness Business Consultancy.

We support our clients from pre-sale and beyond with sales, marketing and training support. We also offer:

  • Client Journey and experience reviews

  • Business performance analysis

  • Operational and systems support

  • Supply chain decision making and advice

  • Auditing and mystery shopping

Our support is bespoke and based on our initial discussions and fact finds. Get in touch today and let is review how best we can support your growth and expansion Forecasts.

Our offer to you!

Free Sales and Marketing Business Review

We understand that working with a new consultancy firm brings it's own risks. That is why we want to prove ourselves to you first by offering a Free Sales and Marketing business review.

This will cover:

  • Your Organisational set up in relation to driving sales

  • Your Tools and CRM

  • Your Marketing Activity/Plan

  • Your Client Journeys

  • Your Social Media Activity

  • Your Marketing design and delivery

  • Your KPI's and team management

  • Your Sales Processes

  • Your Automation systems

  • Your pricing models

Our aim is to provide you with a comprehensive assessment of your sales and marketing performance and capabilities to improve and deliver significant growth.

The Senior Team

Ryan Charlesworth

Managing Director & Senior Business Consultant

26 years leisure industry and 10 years as MD of Black raccoon consultant.

Experience working for and with some of the industry's biggest companies including PulseFit, Fitness First, Holmes Place and Marriott Hotels, as well as large experience with independent and franchise clubs.

Vastly experienced in sales and marketing performance change and training

Mike Evans

Senior Business Consultant

Ex-Military, now with close to 3 decades spent supporting Health and Fitness Brands around the world, improving membership sales, retention, developing daily operations and building franchise expansion strategies. An experienced C suite executive, working for such iconic brands such as Bodymasters Saudi Arabia, Goodlife Australia, Holmes Place Europe, Xercise4less and BMF with Bear Grylls. Now specialising in operational change and delivering performance growth for large organisations'

Chris Hill

Senior Business Consultant

Chris is an experience leisure operator and gym owner having opened
successful clubs under franchise and single ownership models.

Chris specialises in sales and small group training models and not only has significant
leisure experience but also high pressure sales roles providing a unique set of
delivery skills

Rob Page

Senior Creative Consultant

Rob has considerable leisure experience and in particular leisure trusts and local authority leisure in his role as head of design for Serco leisure.

He is enthusiastic and highly creative person with considerable professional experience within both design and marketing in the UK and abroad having worked agency side, in-house and as a consultant within a range of industries.

A combined experience of over 100 years, over 50 companies including leisure trusts, large corporate clubs, franchise, independent and individuals.

We also work closely with a network of key partners that enable us to deliver exceptional service when we need it.

Because wellness selling is a journey not a product

Bringing together Industry experts to give you the best advice

Our team of experts has well over 100 years of industry experience and have worked with some of the biggest and smallest leisure fitness businesses in the UK and Abroad.

We believe the Leisure Trust market has huge potential for growth and we want to support you in delivering that growth.

A shift to wellness does not mean a need to sacrifice strong sales and business focus and this is where we can support.

In fact, a move to wellness requires and even greater emphasis on emotional selling and well-designed client journeys.

Let Black Raccoon take our commercial success and help your grow your leisure business sales and revenue performance.


Sales Training

Delivering sales training that teaches your team to ask questions and solve problems.

We don't sell facilities or offers!


Performance Management

Show your managers how to effectively manage team performance and how to track key KPI's


Marketing that works

Show you what sells. What products, what services what offers work to deliver performance


Effective communications

Implement effective client journeys that enable you to build communities,
reduce attrition, increase spend and drive revenue

No Risk review of your business

Because what have you go to lose getting a second opinion?

100% FREE

We will review your business practices and provide a detailed report on our findings

Risk Free

If you don't agree with our findings that's ok, what have you lost? Nothing. What have you gained? A massive insight into your business highlighting key areas for growth or improvement.


We are confident that that when you start working with us you will understand that we can help you and your teams perform to the levels you set out.

So we don't mind doing some work to prove to you that we have what it takes

Black raccoon Consultants - All Rights Reserved